Learning in the Age
of Empowerment
Tell Me More!
A BREAKTHROUGH!
It is now possible to meet the learning needs
of each learner, every hour, of every day!
THE IDEAL LEARNING EXPERIENCE:
Every hour of every day, driven by intrinsic motivation, each learner:
- Connector.
Is met at his/her level of learning
“My Learner Outcomes are always kinda hard, but I can usually do them. My Learning Facilitators know me pretty well.”
- Connector.
Is using one of his/her best learning styles
“For most of my Learner Outcomes I get to choose from 2 or 3 ways to learn them. I usually pick the ones that have videos.”
- Connector.
Is learning skills and concepts with content of high interest to him/her
I would like to be a dancer when I get big. I get to do Learner Outcomes about dancing a lot of the time.”
- Connector.
Understands the relevancy of what he/she is learning
“My math problems usually are about things us kids do. Sometimes they are about things I see my Mom do.”
- Connector.
Is challenged and successful
“It makes me feel really good when I do a Learner Outcome that I didn’t think I could do.”
- Connector.
And, looks forward to coming back tomorrow
“I like school! I like my Learning Facilitators and my friends and I am learning a lot of stuff. I’m a good learner!”

What?
A BREAKTHROUGH! It is now possible to meet the needs of each learner for interesting and challenging content, every hour of the day, with Mass Customized Learning tools and solutions.
Learn moreWhy?
Because we now CAN DO IT! We NEED TO DO IT! We now HAVE NO EXCUSES! We now have new customized tools to motivate learners by meeting their learning needs and interests every day.
Learn MoreHow?
Let’s do for learners what Apple does for music lovers, what Amazon does by profiling our reading interests, and what Google does by organizing the information we want. We have the technology!
Learn MoreMass Customized Learning is NOT:
-
Competency-Based Learning
Outcome-Based Learning
Performance-Based Learning -
Standards-Based Learning
Proficiency-Based Learning
Mastery Learning
We ARE — but we also Create a Mass Customizing STRUCTURE
The words we use matter:
The words we use,
thinkingDRIVE OUR thinking.
it’s what we see,
and thus, what we create!
Students
Industrial Age WORD
Teachers
Industrial Age WORD
Principals
Industrial Age WORD
Schools
Industrial Age WORD
Courses
Industrial Age WORD
Grade Levels
Industrial Age WORDS
Inevitable: Mass Customized Learning
This book presents a desirable and doable vision that allows learning systems to leave the Industrial Age, time-based approach to instruction and replace it with an Information Age, learning-based system that:
A FINAL NOTE: MCL is not about “technology as teacher.” It is about “technology as teacher enabler.” You will learn the “what” of MCL throughout the book, and chapter 2 gives you a good start.

Chuck Schwahn has made his professional life a study of leadership and effective organizations. For the past thirty years he has worked with businesses and school systems throughout North America providing consultation and training on the topics of leadership, change, personnel practices, and future-focused strategic design. His work with businesses and school systems is based upon his study of leadership and his successful eight year experience as Superintendent of the Eagle County School District and as leadership and planning consultant to Vail Ski Corporation, Vail, Colorado.
Chuck, who is the co-author of Total Leaders, a bestseller book published by the American Association of School Administrators, is also co-author of two recent releases for AASA –Total Leaders 2.0 and Learning Communities 2.0. Chuck received his doctorate from the University of Massachusetts where Ken Blanchard of The One Minute Manager fame, was his doctoral chair. Read More